If you're wheeling your way through a throng of hapless shoppers at Pavillions - and suddenly hear a spirited burst of applause coming from the vicinity of the cash registers - you are not imagining it.
Currently, there is a drive underway at Pavillions to raise funds to fight prostate cancer.
Every time a customer makes a donation at the cash register at the West Hollywood grocery, the staff break out into a round of enthusiastic clapping.
Shoppers don't go away empty-handed either.
In addition to a warm glow that will probably sponanteously radiate inside the heart after giving, the generous shoppers will be treated to a root beer float or a tasty box of fresh popcorn in an eye-catching decorative bag with with all the trimmings (salt & butter).
Prostate cancer is the most common type of cancer found in American men other than skin cancer.
And, prostate cancer is the second leading cause of cancer death in men (lung cancer is first.)
One man in six will get prostate cancer during his lifetime.
And, one man in thirty-six will die of this disease.
More than 2 million men in the United States who have had prostate cancer at some point are still alive today.
The key is early detection.
Doctors recommend that men start annual check ups for prostate cancer at the age of 50.
Many males may not hanker to the idea of a Doctor's finger up their butt, but the probe may save their life!
The death rate for prostate cancer is going down, after all, because of early intervention.
Famed actor, Dennis Hopper, just succumbed to the disease in recent days.
Cancer does not discriminate!
Hats off to Pavillions for their exemplaray efforts in raising funds and the conciousness about Prostate Cancer.
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