Do Salt & Pepper teams gel with White Americans?
A large percentage of white Americans are still reticent about tuning in to a Newscast - headed up by an anchor drawn from the minority "pool" - reporting (and expounding) on "hard news".
"Those prestigious night-time Anchor jobs are driven by opinion," one Afro-American broadcast journalist argued in so many words.
"Years ago," she continued in a solemn tone, "We (black on-air personalities) were told that tackling an anchor position was 'okay' on a week-end."
But, head honchos at the network were adamant that high-profile News Anchor posts at the big 3 networks was the exclusive territory of Caucasians.
White folks in middle America weren't comfortable tuning in to the all-important Nightly News - unless there was a respected white broadcaster (like Brian Williams or Dan Rather) at the helm of the ship.
The pundits attributed the trend to "ratings" and "popularity".
"When pondering the notion, diversity was number 10 on the priority list. Ratings, on the other hand, were Numero Uno!"
Even now that a Black President is installed in the White House?
Has much has changed in recent days?
News at 11!
No comments:
Post a Comment