Oprah Winfrey intends to throw her considerable weight behind a couple of new shows she’ll launch in the New Year on her own network deep in the heart of cable land.
“My vision for OWN is to create a network that inspires our viewers and makes them want to be who they are on their best day,” the once top-ratings-getter announced this past week.
What about when they’re down 'n out and suffering the blues?
Ah, superficial old money-bags-Oprah is at it again.
On the occasion of her 25th Anniversary, the in-your-face ego-driven talk how host threw in the towel at ABC, after noting to a dubious press that it “felt right in her bones” to move on.
One offering slated to broadcast on the OWN network is - Visionaries - which will focus on artists and the creative process.
At press time, it was announced there will be in-depth profiles on Lady Gaga and James Cameron (for starters!) to look forward to.
There will also be a reality show utilizing behind-the-scenes footage from the last season of the Oprah Winfrey show which she produced.
Just betcha die-hard fans will lap up shots of Oprah cruising into the studio in her luxury sedan, undergoing transformations (!) in the make-up chair, and heading up pep talks with the show’s head honchos.
But taking a bath?
Old flubber will need a ton or two of suds to hide all that blubber from the prying eyes of her fans!
In the flagship show - Oprah’s New Chapter - the ambitious voice piece will take the whole kit ’n kaboodle on the road and explore the four corners of the earth at whim (from the Taj Mahal to the Great Wall of China - and I expect - to a babbling brook or two in-between if it takes her fancy).
The rotund little whirlwind has promised there will a hands-on approach at the spanking new baby network.
“My sleeves are all rolled up all the way they can be,” she chirped.
The OWN network is a joint venture between Harpo Inc. (Oprah’s production company) and Discovery Communications, Inc. slated to start-up at the stroke of midnight 2011.
Two previous start-dates misfired, so I expect at this juncture, Oprah is crossing her stubby little fingers and praying to the Gods of cable to pull through for her.
To many, the career move is a step down - in spite of the fact the principals are projecting a viewership of 80 million - in the shadow of media giants NBC, ABC, FOX, CBS, CNN.
Break a nail, Oprah!
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