But, in view of the complaints emanating out of the Justin Bieber camp, mainstream images beaming out to the masses is not always a palpable one, welcomed with open arms by the subject.
Shortly after Pop Culture’s “Bible”of celebrity tattle released a promo on their new darling - Justin Bieber - he roared his disapproval by way of the almighty tweet.
If fans read between the lines, it was obvious.
Bieber hates the squeaky-clean - almost scary - photograph that stares out goofily from the popular weekly on the newstands around the country.
The mouth, for example, is so pepsodent!
Also, it appears that PEOPLE facilitated some photo-shop magic to effect the image of a wholesome all-American pop star (in spite of the fact he’s Canadian).
Ah, it’s the nature of the beast.
Once fame has knocked on a celebrity’s door, the perceptions of the individual become twisted and distorted (triggered by a ravenous press out to manipulate - and eventually devour - their latest caged animal).
I expect that in the near future, Bieber’s handlers will start requesting editorial control, choice of pics, you name it.
Like Streisand, before him, there may be clandestine efforts to protect and promote the persona that fits their vision of the sizzling hot pop star in the early throes of his career on talk shows and at high-profile celebrity events.
If you recall, Barbra Streisand demanded Oprah Winfrey rearrange the furniture on her set, so the Diva's better side (is there one?) was facing camera.
Antics like that earned La Streisand the title of “Super C**t”.
For good reason, celebrities lay down a lot of cold hard cash to snap up a bevy of expert handlers to usher them up the ladder of success without any burps (or nasty gaffes) causing stumbles along the way.
Superstars are not immune to fatal missteps in the fickle arena - otherwise known as the Hollywood Dream Factory - though.
When Tom Cruise took a dive from his lofty perch (in part due to the infamous couch-jumping scene on Oprah) foes clucked with glee.
No wonder!
Just months prior, Cruise parted ways with the all-powerful well-connected Hollywood public relations team, once watching over him with hawk-like precision.
As to Bieber, well it’s not all roses, by any means.
For some inexplicable reason, TMZ has chosen to knock the kid marvel (with a No. 1 hit record and a posse of adoring fans "following" every move).
On one segment, Harvey & the kids gleefully referred to Bieber as a gruesome virus spreading around the Nation.
The mischievous gossip mongers tend to broadcast off-the-wall embarrassing photos, too, whenever they're offered up by a watchful paparazzi quick on the uptake.
For example, one cynical photog captured a shot of a Bieber billboard captioned - “My World” - atop a strip joint known as “Crazy Girls”.
I caught the whiz kid slip - and reveal a cocky ill-mannered side - when he plunked his foot down on the coffee table during an appearance on the Jay Leno show.
Right about now, the industry is panting at the mouth, for a delicious Bieber scandal.
If God smiles on me, I may be the lucky one to break the news first.
Eat your heart out, Harvey!
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