Today, organizers for Block Action Day - not only launched their web site - but also unveiled the topic for discussion this year on October 15th.
Water!
"You don't have to be a water expert to participate," underscored a spokesperson in a press release that was ceremoniously e-mailed out early this afternoon.
You just have to be interested in joining thousands of bloggers collectively to raise the consciousness about one of the most important issues facing the global community in recent years.
Clean water is essential for survival.
Unfortunately, thousands of North Americans take the resource for granted, and are unaware of its scarcity in impoverished regions of the world.
In fact, nearly one billion people don't have access to clean water.
Sadly, 42,000 people die each week from water-borne diseases, as well.
And, the lack of water negatively impacts facets of modern-day society - from the environment to women's rights - to technology and fashion.
Bloggers who are stumped for ideas are encouraged to check out the Blog Action web site for inspiration.
Last year, voices from all stratas of society particpated, including former Prime Minister Gordon Brown.
To get the momentum flowing, register today!
http://www.blogactionday.org
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