Cognitive neuroscience signals wrong message to send...
When I opened up the morning paper and spied a photograph of Sarah Palin supporters carrying placards displaying an image of the VP hopeful flexing her bicep, I laughed out loud.
Talk about synchronicity!
Just last night, I attended a lecture by Dr. Irving Biederman, the respected Harold W. Dornslife Professor of Neuroscience at USC.
The focus of the talk was on the neural basis for aesthetics.
During the course of the discussion, Dr. Beiderman displayed a handful of images on the screen which resulted in negative interpretable experiences for the subjects tested.
Curiously, a photograph that scored low on the test as a pleasurable experience, was the one that depicted a man flexing his bicep, and strikingly similar to the one Palin supporters are displaying on their placards!
Of course, the promotion is a take-off on "Rosie the Riveter".
Even still, I don't expect that the Palin camp is aware that the image they're touting is - undoubtedly, in view of the scientific research - turning off the voters they are trying to reach!
Again, it appears that John McCain and his handlers, failed to do their homework.
"Never underestimate the power of stupid people to do stupid things in large groups."
Not a lipstick pig by any stretch of the imagination!
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