If you dropped into McDonald's this morning for your favorite egg McMuffin, you must have been taken aback - like I was - when you got less cash back in your change.
The cashier must have overcharged 'ya, right?
Wrong!
Prices went up today, across the board, at the fast-food take-out!And, their spanking-new breakfast menus reflect the changes.
The counter person shrugged.
"Prices are going up everywhere."
The hike is not outrageous.
But, for those in the lower income strata who have to pinch pennies to get by, there may be a bit of a financial strain.
Are businesses charging more for goods and services simply because the competition has begun the trend?
Or, is there a specific reason for the increase?
Business owners blame the high cost of fuel which trickles down and affects shipping and delivery costs.
In McDonald's case, there may be another reason.
Was it just a coincidence that new prices went into effect today on the heels of the announcement that the fast-food giant would boost dividends to stockholders?
It sum, it appears that McDonald's execs are taking away with one hand and giving back with another.
Clever!
Now, how about boosting the - freshness, quality, and nutrition value - of the food?
Service trends - or the lack thereof - are ready for a major overhaul, too.
For instance, of late it's rare, that the doors at the "golden arches" open promptly at 6 a.m. as advertised.
Notwithstanding, service personnel on tap at the counter tend to be inexperienced, lacking in communication skills - and quite generally - not very savvy in the customer relations department.
What ever happened to the concept of service with a smile?
Ray Kroc must be turning over in his grave!
Give 'em the old soft shoe...
No comments:
Post a Comment