To be quite honest with 'ya, actress Gwyneth Paltrow lost me when she scrambled up on stage a couple of years ago, and sobbed uncontrollably for about twenty minutes, after snagging a coveted Oscar.
Goop - Paltrow's second grab for the brass ring - rubs me the same way.
Frankly, it doesn't deliver up its promises from the get-go.
On the main page on the web site - Paltrow unceremoniously dumped on unsuspecting chartered members of the Internet this past week - the high-strung actress waxes eloquently about her much-anticipated vanity offering.
"Nourish the inner aspect," the spoiled little rich girl urges her guests.
And, how she intends to dish it up!
But, not before confusing the heck out of 'ya!
For example - when a web surfer clicks on a handful of odd-ball icons arranged neatly (she likes things to be nice) across the main page - the mystical little webmaster returns the viewer ad nauseam back to the start-up page without having accomplished a single thing.
Ah, I get it.
Rearrange the letters of Goop and you come up with Pogo!
Just hop around Goop on your Pogo stick, dude!Soon, it will be obvious to 'ya.
Goop is an exercise in futility.
If not - maybe the newsletter I signed up for this afternoon - will zip off a message over the weekend and laughingly titter the obvious.
"Julian, 'ya just got punked."
Gwyneth, your site kind of reminds me of an old joke.
An old philosopher once said,
"To be is to do"
A fellow scholar was inclined to add further,
"To do is to be"
But, Frank Sinatra said it best, when he crooned,
"Do be do be do"
Gotcha!
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