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Thursday, November 5, 2009

Palladium Boots...a stylishly-rugged fashion statement! At Segal's in Santa Monica...


Outerwear for winter climbs!




For fashionistas born in the East, a boisterous dash for leather jackets in a myriad of styles, descends on a smattering of retail outlets just before the snow flies.

If the discerning style-conscious man had his druthers, he'd be laying out hard cash for a butter-soft one that flatters (and butches up) the male silhouette a bit.

And, bomber styles not only appeal to the outdoors type, but the frequent flyer also.

Mid-to-full-length topcoats with subtle flourishes appeal to the male animal who demands a little presence when he strides confidently into a room.

The rough-and-tumble motorcycle jacket speaks volumes, too.



The dude with real rugged flair, though, may round out the look with torn jeans or faded denims teamed up with a ubiquitous quality Palladium Boot.







In fact, Palladium is a stand-out piece of  tough apparel that really rocks when it hits the mean streets of the down 'n dirty city streets daily.

The company was founded in 1920 and started out crafting tires for the fledgling aviation industry.

After careful attention to detail, and revolutionizing the industry, Palladium 's expertise became so advanced that soon the majority of Europe’s aircraft were using their product.

Palladium decided to open a plant in Pont De Cheruy (France) after the war to tool footwear that was as steely in nature as their hefty tires.

In 1947 the Pampa boot rolled out on the assembly-line and transformed the shoe biz.

The key elements responsible for Palladium success are functionality, comfort and durability.

Right now, inside the legendary Fred Segal store in Santa Monica, savvy shoppers have the opportunity to mull over Conveyor, a footwear boutique specializing in cutting-edge brands.

This month, for example, Palladium has taken over the main display wall, and features a large format print from the Ruins of a New York exploration event sponsored by Palladium earlier this year..

In a recent promo, Palladium partnered with Colossal (a new generation of young artists) to create three hand painted Palladium wallscapes in New York, Brooklyn and Los Angeles to rustle up a high-profile presence even the most closeted foot fetishist would find easy to warm up to.

Painted over multiple days, using hundreds of hand mixed paint colors and thousands of pounds of safety equipment, the Palladium wallscapes can be seen on Broadway in New York, Bedford Avenue Williamsburg and Melrose Avenue in Hollywood.

The boots?

Well, there are within easy walking distance at Segal's, for instance!








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