Thousands of buyers will be swooping in to Sin City to catch Magic's latest fashion extravaganza at the Las Vegas Convention Center.
Menswear at Magic has a solid reputation for unveiling the most far-reaching assortment of menswear in the marketplace annually (and this year won't be an exception).
For those of your in the dark about such matters - poor darlings- Magic is where new trends often surface and eventually end up as cool designer threads on the backs of consumers around the country.
The goal of the high-profile rag meet is to connect and inspire the fashion community, fuse diverse trends, and deliver unbeatable service to customers, according to show organizers.
This year, the eclectic offerings have been broken into categories which best-reflect current bell weather trends in the burgeoning menswear market.
For example - S.L.A.T.E. is a juried assortment of sophisticated brands that originated in skate, surf, and street communities - steadily making their way into the mainstream.
In essence, S.L.A.T.E. zeroes in on (and exalts) the attitude of hipsters, artists, and musicians.
The "Street" look, meanwhile, puts the dazzling spotlight on menswear from the contemporary sportswear vein, hip-hop lifestyle, action-sports arena, and emerging mixed martial arts scene.
A concern about the environment in recent years has also triggered a flurry of activity in the fast-growing area of "green fashion".
It was only a matter of time, really!
The ECOLLECTION at Magic is distinguished by the fact that all of the offerings in the collection are environmentally and socially-conscious pieces of apparel.
Lindsay Lohan won't be shopping here for luxury furs (skinned off the backs of endangered species) anytime soon!
Meanwhile, "Premium at Magic" labels tout sizzling-hot men's and women's contemporary fashion collections for the discerning fashionista.
At Magic Marketplace 2009, you'll be able to feast your keen fashion eye on stand-out trends emanating from the houses of Calvin Klein, DKNY Men, Julian Red, Nicole Farhi, Perry Ellis, Uniform, Cole Haan, Gram, Cold Method, to name a few.
See 'ya there!
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