Chinese fashion-savvy dudes ready to turn the page for GQ?
Where bejewelled greats once strode the Wall of China under a golden sun in exquisite embroidered silks steeped in exotic perfumes, high priests from the jungles of Fashion Avenue in NYC now dare to tread without foreboding.
Conde Nast whirling style dervishes caught unsuspecting big apple fashionistas by surprise recently when they announced with little fanfare that GQ - the trend-setting style bible of 7th Avenue - intends to spread their wings and venture into the far East and set up shop.
Jonathan Newhouse - the Chairman for the publisher - noted that the slick glossy mag will commence with its first issue in October (2009).
Their exciting new entry onto foreign soil was struck by virtue of a delicious copyright cooperation agreement with the all-powerful China News Service.
"GQ is a flagship title for Conde Nast. We believe the magazine will be a success in the Chinese market," a spokesperson for the Executive Board excitedly gushed to media hounds at a press conference in NYC.
Some tongues are panting, understandably!
The Menswear market appears to be ripe for the picking, fer sure.
For instance, visionary Conde Nast astutely took stock of the landscape before green-lighting the foreign arm, and the figures were staggering.
For starters, the Chinese population peaks right now at 1.3 billion.
Notwithstanding, the abundance of male-only children born after the country implemented its family planning policies of the seventies, underscores the potential for big dollar returns (profit) for the savvy fashion mavens at GQ headquarters.
"The wealthier city-dwelling young men are often referred to by the market research firms as "Little Emperors" with a voracious appetite for luxury goods and designer brands," analysts in the field advised on the heels of the Conde Nast announcement.
But, some pooh-pooh GQ (a late-comer?) for not being ballsier sooner.
Vogue, Self, and Modern Bride entered the Chinese market with confidence moons ago.
In retrospect, GQ executives were inclined to lurk on the sidelines and allow the competition to "test the waters" first.
Now, they're hungry for a slice of the style pie.
Will Conde Nast power-brokers want that plain, heated, or with a dollop of rich cream and maraschino cherry on top?
News at 11!
No comments:
Post a Comment