Those with a keen eye probably noticed that two giants in the fast-food industry have been competing neck-in-neck for the almighty dollar in recent days.
The tactics each corporate entity has been engaged in to lure customers includes copy-catting menu items, for starters.
For example, when Starbucks sales started to slump, the trendy coffee-house introduced a "breakfast" sandwhich startling similar to the Egg McMuffin that McDonalds rolls out at the crack-of-dawn each day.
Seattle's "egg & sausage" upstart is tastier, though (because the ingredients are fresher and higher-quality).
But, breakie-lovers at Starbucks pay through the nose for the treat.
Meanwhile, over in Kroc territory, execs started scheming to find a successful way to snag a hefty share of the lucrative specialty java market.
Bingo!
Back at the "breast", McCafe brands started to fly across the counter faster than the pimply-faced overweight servers could rustle 'em up!
Ever-mindful of their client base (and likewise their penny-pinching habits) the brass wisely priced their java beverages a buck-or-so less than those on tap at Starbucks.
Then, shortly after Starbucks started to rake in the cash on "Oatmeal" sales (a nourishing breakfast meal offered up in a snazzy cup with a juggernaut of zesty nuts, chewy raisins, and delicious brown sugar on top) the Quaker dude's product mysteriously showed up on the shelves at McDonalds out-of-the-blue one day.
Imagine that!
Unfortunately - in contrast - the cereal that McDonalds serves up to its customers is usually stone cold and brimming with tasteless apple chips, rubbery raisins, and icky sweetener.
Eugh!
Starbucks is not offering any French Fries on the menu - well - not yet.
But, just betcha, a home-cooked style potato side-dish (like Grandma used to whip up in her kitchen at sunrise) would sell well alongside the breakfast sandwich.
Can't wait!
http://www.thetattler.biz
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