When Pavilions renovated their WeHo flagship grocery store this year, they also erected a row of spanking new retail outlets, to attract tenants along trendy Santa Monica Boulevard at Robertson.
Last night, as I was whizzing by the festive lot decorated for the Yuletide Season, I spied "Fresh East" (an upscale eatery featuring Asian Cuisine) tossing an opening-night party to kick-off their entree into the multi-cultural community.
Inside - as Council Members John Heilman and Abbe Land gazed on from the sidelines - a spectuacular Dragon Dance wowed all the guests ready to chow down on the delectable eats about to be offered up.
According to Eastern tradition, a Dragon Dance - replete with a riot of clanging bells and jolting percussion beats - is a ceremonial must to drive away evil spirits at New Year - and thus - bestow good fortune and blessings on the business establishment in the months ahead.
Judging by the festivities I was witness to last evening, Fresh East is off-and-running, to sure-fire success in WeHo!
Good fortune, eh?
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