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Friday, May 16, 2008

Child Actors...publicity stills, agents, et al. You outta be in pictures, kid!


I listened in amusement as a woman next to me gushed about how cute a man's kids were.

"They should be doin' commercials," she insisted.

In response, the fellow grinned and noted that he stopped into an Agent's office one day to discuss representation, but decided to forgo on the idea when the woman in charge of the children's division informed him they would need photographs - which could conceivably cost about $200.00 - or more.

The woman reacted angrily,

"That's not true. It's just a rip-off. All you need is a snapshot or two."

Wrong!

I was a theatrical agent representing child actors several years ago.

True, if you're interested in having your kids schlep around as slave labor doing extra work here and there, one or two of the local casting offices will only ask for a Polaroid (oftentimes for a small processing fee, which I disagree with) to insert into their casting files where clients peruse for nameless "bodies".

But, landing bona fide acting assignments for the young ones is much more specific than that, and the process requires the investment of at least one standard 8 X 10 glossy photograph.

This is the industry norm - for children and adults - alike.

In fact, a quality still of the "talent" amounts to a calling card. And, based on its strengths or weaknesses, the aspiring thespian may or may not get in the door.

When I was submitting performers for consideration, I was constantly amazed by the fact that one particular photo of a client would always land them an audition, while other struggling hopefuls continued to be "passed" over. So, choosing the right photographer is also a key factor in the equation.

For those of you who are not familiar with the process, it goes something like this.

Each day, ad agencies and casting directors send out casting notices with a "breakdown service", announcing parts that are auditioning by appointment only.

Agents - usually franchised by the Screen Actors Guild and AFTRA - then sift through the casting notices and select clients they deem appropriate for the assignment - based on their actual "training", "experience", and "look".

Feature roles may require more extensive credits - but - the criteria varies from director to director. It's a general consensus that stage work is a big plus, especially when Film and/or TV credits are few and far between.

Commercial casting offices are often seeking an "image" to represent a particular product, so experience may not always be a prerequisite in that arena.

A list of the names of the talent, and their overall personal stats (Height, Weight, skills, etc.) - and the accompanying photographs - are packaged up in the morning, and then sent out in the afternoon mail by special courier.

Calls for auditions may trickle in later that day or bright and early the next morning.

So, without a photograph - and especially a quality one to catch the eye of the casting director - the talent may be left out in the cold.

True, some disreputable agents may be associated with an acting school, or a photographer. In that event, stay away from them like the plague, and seek representation elsewhere.

If you hotfoot it over to SAG or AFTRA (both are situated in the same building on Wilshire Boulevard between Fairfax and La Brea) you can obtain an Agent's list. Generally, those listed on the union sheets are professional, legitimate, and above-board - unlike other scam outfits hapless parents and their kids may encounter around Tinsel town in the pursuit of fame and fortune.

In the event your child is able to secure an agent, then be sure you can be reached on short notice; after all, that is also the nature of the beast...things may be slow one minute, then move at lightning speed the next.

And, a word of advice...

Make sure your tot is actively engaged in honing their acting skills and other talents by way of vocal lessons, and acting workshops and/or classes with reputable teachers and coaches on a regular basis.

That way - when the big break comes - they'll be ready for the opportunity and won't blow it!

Break a leg!





No business like show business!

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