Monster Light...energy drink for what ails 'ya! Hip container signals trend!

I was strolling down the street today, when I spied a couple of dudes on the back of a pick-up truck (which looked like it was pumped up on steroids) handing out free samples of Monster Light.

If you’re unfamiliar with the thirst-quencher, it is considered to be an energy drink which packs quite a wallop.

Unlike most “sodas” and “juices” which relegate the ingredients to small type on a less noticeable part of the trendy-looking container, Monster light screams out the exotic contents around the top rim of the disposable can.

Maurine! L-Carnitine! B Vitamins! Ginseng!

For those who are health conscious, and quick to gulp down muscle-building body-boosters and electrolyte replenishers, the ingredients are inviting when it comes to a delicious pick-me-up.

But, the differences in packaging does not end there.

No, Sir!

Shortly after I took a respite from it all, and plunked myself down on a retaining wall at Union Square to take a refreshing sip amidst a flock of excited tourists, I noticed the nifty fastener unique to the product right-off-the-bat.

Instead of having to snap up a tricky metal ring to get at the contents (and break a nail in the process), consumers need only remove a seal, then twist a plastic gizmo to one side to open up the lid.

Neat!

If the drinker opts not to chug-a-lug all the contents in one fell swoop, they need only twist the cap back into the first position, to save the tasty drink for later.

Or, use the container to bottle water or juice (or what-have-you) in the refrigerator for later.

But, it is the hilarious blurb promoting the popular-selling product on the side of the decorated can, that is really a hoot.

In the disclosure, the makers delightfully note all their delicious intentions in a pleasing scroll on the side.

“Looks like Monster Imports is a big hit since we can’t make enough at our plant in Holland and have now started up production in scenic Cold Springs Minnesota to meet demand."

"Our Taurus competition covets the cool re-sealable can, but won’t get it anytime soon since we bought the entire European supply.”

Ha!

“Now the gym rats (moi?) and calorie counters at HQ are on our case to make a low calorie version so they can imbibe fashionably and guilt free."

"To keep the peace, we worked overtime on Monster Light, with its own unique flavor of only 25 calories per serving and enough of our Monster energy blend to get the job done.”

“If you’re down on calories and carbs but still crave that infamous Import Buzz and cool Euro can."

"Grab it!"

"Import Light. It’ll do you right"

You betcha!

I’m hooked!

Too bad it’s carbonated, eh?

But, bottom line, that’s what give it the kick, eh?

http://www.thetattler.biz

An energy drink to meet the challenge of steep hills!

(San Francisco full-tilt boogie)

Perez Hilton...remorse about faggot slur! Twenty something babes make up fan base...

Except for the black eye, Perez looks kinda cute!

It was a smack that was heard around the world - only second in magnitude - to Paris Hilton's primal scream for her "Mom" in the throes of being handcuffed and hauled off to the county jail.

For Perez, a nasty fist against flesh elicited the jarring sound, which was a wake-up-call.

A line from the stage musical "Chicago" said it best:

"He had it coming."

Fired-up over a tiff with singer will.i.am (Black Eyed Peas) - the impulsive (sometimes bitchy) Queen of the blogs - uttered up a homosexual slur (faggot) which didn't sit well with the road manager (or a posse of politically-correct critics on the sidelines of the controvesy) .

So, when the hot-headed loyal handler crossed paths with Perez unexpectedly (in my hometown Toronto, of all places), the run-in turned ugly.

OMG!

As one observed quipped gleefully:

"That day the fourth wall came crashing down for Perez."

Since then, Perez has managed to about-face (in a two-faced way, some tongues wag) and make bloody amends.

For starters, he apologized to the "gay community".

It was difficult to gaze into the eyes of gay members at the Health Club without feeling a tinge of guilt, he confessed in a recent interview with a reporter at the Los Angeles Times.

But, I expect there was an ulterior motive, too.

The celebrated gossip-monger has been slimming-down with an eye to hooking-up (and getting laid) with a stud muffin or two.

Why should he care what those superficial gym bunnies think, eh?

Meanwhile, Perez waits for a lawsuit he filed for monetary damages against the stage manager (Liborio Molino) to worm its way through the courts.

In the event of a financial settlement, Molino's punching-bag originally intended to donate the funds to the high-profile Mathew Shepard Foundation.

If you recall, Mathew Shepard was a gay youth - who became a cause celebre - when he was brutally murdered because of his sexual preference a few years back.

Honorable, yes!

But, the word back from the Judy Shepard camp, must hurt.

Shepard has noted for the record that she'll refuse the overture because of Perez's use of anti-gay slurs.

Tough ti**y!

On occasion, Shepard has demonstrated - to moi, at least - that she's is a bit full of herself.

Indeed, Shepard appears to be under the mistaken impression, that she has a corner on the gay-bashing market.

Judy, you're not the only parent with a gay child, who suffered violence at the hands of homo-hating hoodlums!

Meanwhile, Perez leads his fans on a merry chase!

And, the twenty-something socially-active babes who comprise a lion's share of his readership base, are content to cruise along and and titter over the juicy celebrity tidits he offers up at his sizzling-hot top hit-getter web site.

However, a published interview with the Advocate, still stings.

Perez has wailed to anyone within earshot that the journalist (!) Benoit Denizet-Lewis was dismissive in respect to his intellect in the disparaging profile published in the National gay rag.

"He's not a deep or nuanced thinker and seems generally unwilling...to look critically at himself...He doesn't strike me as all that intellectually honest," opined the sniper to Perez's dismay.

In fact, the whirling dirvish was furious!

Just betcha, a sizzling expose on Denizet-Lewis, is about to be hatched!

However, one loyal supporter wholeheartedly disagreed with the harsh assessment.

"Perez is brilliant. It's a classic success story for the post-publishing environment, in which you've got a very low overhead, and a really dynamic relationship with readers, and advertisers get htat and go for that."

Indeed, in the topsy-turvy blogosphere - where failed bloggers are more the norm than the exception - Perez has remained on - um - top.

To his credit, Hilton hasn't been content to idly sit on his laurels, or simply rake in the cash.

Personally, I've noticed that his web site is a lot "meatier" these days.

In addition, his posts are more fully-developed and smack of an emerging literary style that may lead to published works in the mainstream, I expect.

Truman Capote must be turning over in his grave.

http://www.julianayrs.com